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Wikipedia definition of Hyperlocal
The term "hyperlocal" is sometimes used to refer to news coverage of community-level events. Typical mainstream media do not cover topics with narrow interest like street repair or local health inspection results, and instead focus on regional, national, and global concerns and trends. Hyperlocal media has created a niche for themselves by only covering narrow-interest stories related to a specific region, city, or neighborhood. The increased usage of digital media devices (e.g. photo and video cameras, audio recorders), blogs, new media, and participation in social media, has made hyperlocal media content cheaper to produce and distribute. Despite its apparent antithesis to mainstream media outlets, hyperlocal media may draw the interest of mainstream media to increase dwindling advertising dollars coming in to their media sites.